WAG Demand
Farmers post/confirm demand in village WAGs (WhatsApp Groups) managed by GCCs.
What is Green Chakra?
Green Chakra is a community-owned network that connects farmers, GCCs (Green Chakra Champions) and BRC entrepreneurs through village WAGs (WhatsApp Groups). Farmers post demand in WAGs, GCCs consolidate it, and nearby BRCs supply locally produced bio-inputs packaged under a unified Green Chakra brand. The pilot runs largely manual, and is evolving into a digital platform for orders, inventory, and payments.
Lowers Input Costs
Locally made inputs reduce dependence on costly synthetics and keep value within the village.
Youth Entrepreneurship
GCCs and GCC Leads build viable last-mile enterprises and farm services.
Trusted Inputs
BRCs follow packaging & labeling SOPs under one brand—improving quality and traceability.
Community Self-Reliance
Multiple BRCs can serve a cluster, creating a resilient, federated local marketplace.
How It Works
GCC Coordination
GCCs—and a GCC Lead per cluster—consolidate demand and match it to the nearest BRC(s) with stock.
BRC Production
Local BRC entrepreneurs produce bio-inputs and pack/label under the Green Chakra brand as per SOPs.
Last-Mile Delivery
GCCs arrange delivery & farmer handover; quality and packaging checks are recorded.
Verification
On-ground PoD (photos/entries) and basic QC are logged at WAG level.
Settlement
Pilot: Farmer → pays GCC → GCC pays BRC (net of commission). Next: App payment with auto revenue split across BRC, GCC, FPO hub, and Natural Capital.
Who Does What?
GCC (Champions)
- Mobilize farmers and collect demand via WAGs
- Cluster-level consolidation through a GCC Lead
- Coordinate with nearby BRC(s); oversee delivery & onboarding
- Handle payment collection in the pilot; maintain PoD & QC logs
- Trained by Natural Capital
BRC (Producers)
- Produce bio-inputs & desi seeds to SOPs
- Package & label under the Green Chakra brand
- Keep stock ready; pool with other BRCs when demand spikes
- Coordinate dispatch & records with GCC Leads
Platform (Now → Next)
- Now: Manual consolidation, PoD and settlement via GCCs
- Next: Digital app for orders, inventory visibility & payments
- Automatic revenue split & governance at scale
Revenue Sharing Model
The model aligns incentives end-to-end: local production stays viable, last-mile champions are rewarded, and coordination at the hub level is funded—while inputs remain affordable to farmers. In scaling, the app will auto-split payments to each stakeholder.
- 40% Production Cost safeguards quality bio-inputs & desi seeds.
- 20% BRC Entrepreneur rewards village-level producers.
- 20% GCC Youth sustains last-mile services & adoption.
- 10% FPO Hub covers aggregation & logistics.
- 10% Natural Capital funds platform ops, training & R&D.
Production Cost (40%)
BRC Entrepreneur (20%)
GCC Youth (20%)
FPO Hub (10%)
Natural Capital (10%)
100%
Net
Problems Farmers Face
Lack of Quality Bio-inputs
Farmers struggle to access reliable bio-inputs and native seeds, which affects productivity and soil health.
No Organized Market
Organic and natural produce lacks a structured market, making it difficult for farmers to sell at fair prices.
Youth Migration
Lack of dignified rural work pushes youth to move to cities in search of jobs, weakening local ecosystems.
Awareness & Support Gaps
Limited awareness and institutional support for natural farming practices slows adoption and scale.
Why Green Chakra (vs. Current Model)?
Feature
Current As-Is Model
Green Chakra Model
Weed/Pest Control
Chemical weedicides & pesticides
Skilled labor + natural alternatives Safer
Inputs Supply
External, synthetic, often costly
Local bio-inputs & desi seeds via BRCs Local
Cost to Farmer
High recurring costs
Lower, affordable, circular Affordable
Soil Health
Degrades over time
Regenerates & retains fertility Regenerative
Health Impact
Harmful residues in food
Safe, chemical-free produce Safe
Labor Use
Reduced due to chemical shortcuts
Job creation via local farm services Jobs
Local Economy
Value captured by input companies
Value retained locally via commissions Local Value
Entrepreneurship
Very limited
Encourages rural micro-entrepreneurs Opportunity
Sustainability
Input dependent, extractive
Self-reliant, circular, regenerative Sustainable
Support System
Fragmented, market-driven
Integrated advisory, finance & linkages Integrated
Mission & 2030 Targets
By 2030, Green Chakra aims to build a nationwide, community-owned network that scales local production and last-mile access of bio-inputs & desi seeds—while enabling dignified rural livelihoods. These are the targets we are rallying behind:
2030 Target
Centres
2,000 BRC / GCC hubs
Operational across priority districts 2030 Target
Farmers Reached
20,00,000+ farmer households
Adopting natural inputs via GCCs 2030 Target
Rural Jobs
50,000 youth livelihoods
Entrepreneurship & farm services